By following the recommendations below, you can learn to write PSAs that will get read. And whenever possible, be sure to distribute your PSAs on your organizational/institutional letterhead.
PUBLIC SERVICE ANNOUNCEMENT (PSA)
FOR IMMEDIATE RELEASE: KILL [date to stop using PSA]
FOR MORE INFORMATION CALL: [name, phone]
TITLE OF PSA
A PUBLIC SERVICE ANNOUNCEMENT MUST BE SHORT - NO MORE THAN 75 WORDS FOR A
30-SECOND P-S-A. IT'S CUSTOMARY TO WRITE THE P-S-A IN ALL CAPS AND USE
DOUBLE-SPACED LINES. KEEP IT FRIENDLY IN TONE, BECAUSE THE ANNOUNCER WILL
READ IT JUST LIKE YOU WROTE IT.
GIVE THE NAME OF YOUR LEARNING CENTER. IF YOU ARE HOSTING AN OPEN HOUSE OR
EVENT, INCLUDE THE DATE AND TIME, AND WHERE THE EVENT IS LOCATED (E.G., "ON
MAIN STREET, ACROSS FROM THE LIBRARY"). END WITH "FOR MORE INFORMATION,
CALL [YOUR LEARNING CENTER]."
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